I drew a universal employee figure using fluid, soft shapes, and added adequate attributes, comprising of more regular geometric shapes.
Besides reaching an attractive image, the challenge was to comunicate the abstract and vogue names of product benefits in a compact graphic form. The solution is pictured in a futuristic, 3d, glossy aesthetic.
I have deviced an unique concept to place the benefit names on colourful ribbons (above), which convert the icons to medals, highlighting the product's superb quality.
proposition | designed for SaltPepper
To meet these requirements, I have designed coherent and consistent linear icons, enlivening the pages with orange colour picked from the brand's CI.
designed for PRS
REDS is short for Railroad Eco Drive System, a company we provided with a logo, business cards designs and now a set of icons meant for badges. The system monitors the efficiency of train transit and allows the drivers to improve it. For certain achievements and events they earn badges, which appear in their personal panels available on desktop and mobile devices.
We aimed for a readable and positive look of all the icons. We constructed them on a modular grid, applied strong outlines and kept all the concepts fun.
To depict that in the report's graphic design, I have created a set of friendly freehand drawing in the brand colour pallette. We added deliberate inaccuracies to make it more human and interesting.
realizowane z PRS
To reflect the Institute's specialistic profile, I have devised a consistent, single-colour line of icons.
One of the elements was to illustrate the natural materials: cotton, wool and bamboo. I have created symbols with a pleasing, unified look. The round shapes reference the shapes of the custom logotype (also by me).
Aviva reports contain branch-specific terms like: 'assets', 'claims', 'recommendation tendency'. The main challenge was in coming up with images fitting such subjects.
We consulted the concepts with the client and designed the pictograms with bold forms and the brand's colours (using different for news categories and numerical data).