A rebranding – the new logo was developed from a bold and surprising, albeit logical evolution of the old logomark.
The abstract form of rising geometric solids invokes associations with both developer and operator activity of the Group. It references spatial dimension, development and growth. The colorful and multipart construction of the mark reflects the wide spectrum and multiple directions of FH Group’s activity.
Graphic motifs derived from the mark’s structure form spectacular configurations to be used in layouts of publications and advertisements, while the colour palette allows building navigation with use of the colour code.
designed for headmade studio
I have designed a new wordmark for the developer with the biggest capital on the polish market. The typeface I picked met the expectations of a more friendly brand image.
I have also advised on the update of the logomark, but eventually it has remained as redesigned by Zjednoczenie agency, closer to the old look (my version displayed).
This Polish-Brazilian company introduces businesses from Europe and South America with each other. Despite the international scope of services, the design brief advised avoiding imagery of a globe, as overused.
The chosen solution, has convinced the client, thanks to a strong concept, to break this presumption. The image of Earth has been reduced to a circle with two slices of continents, on which Advecto operates. Their shapes, directed at each other display the mutual rapprochement of the markets, as Advecto's services result.
Round and strong lettering was chosen, matching the logo and evoking trustworthiness.
PureRein is a producer and distributor of healthy food. Its founder, valuing the work of designers, like Polish logo design legend – Karol Śliwka – wished for a classically simple logomark.
The created graphic combines symbols of a fork and a flower, representing food, nature and happiness. The fitting font is rounded, organic-like.
Working with the PureRein brand consisted also of designing an extensive series of packaging with hand drawn illustrations of plants associated with the products.
Aviva host many initiatives concerning employee care. The client wanted communicate this very clearly with the graphic symbol and I made efforts so that it would be also original and appealing.
To achieve this I have combined the popular motives of a human figure and a star. Subsequently I have enlivened it with a modern form and a slight perspective. Additionally, the open star takes shape of a "W", for "Wellbeing".
This logotype is an interesting example of text and graphics interacting. In a simple, yet clever, surprising and suitable way i managed to present the progamme's substance.
The visual pun of enlarging part of the company name with a magnifying glass, draws attention to the logo and is instantly understandable.
Company TV is not usually associated with high quality. We decided to change this, crafting a professional on-screen image.
The resulting dynamic logo, consisting of two interacting shapes with the name is appropriate for use on top of video materials. The shape on the right, enlivened with a gloss, represents a screen.
Symbolism of a chess knight is central to CST's strategy. It exemplifies dynamism and initiative.
Basing on these qualities and the target group (in part the automotive branch) I have referred in the lettering and composition to the aesthetics of sport cars emblems.
Over the course of many sketches, I have created a convincing, minimalistic silhouette. Rendered as negative space against a chess square, it creates a bold, cohesive and legible mark.
This contemporary geometric linear logo reinterprets in a fresh way symbols common in the apiculture trade.
The image of a bee emerges out of intersecting hexagons of a honeycomb. It creates a layout, whose aesthetic strength lies in the logic of construction. The logomark is complemented by the brand name written using an original angular typeface.
The logomark uses in an authorial way the most Brazilian associations.
The likeness of a parrot has been merged with contours of Brazil and its flags colours. The pleasing graphic consists of overlaid soft shapes. The typefaced used, mimicking the style of amateur shop signs, surprisingly close resembles the writing of the famous mosaic from Rio De Janeiro.
This physiotherapist's offer is aimed both at people with medical problems as well as healthy people, who want to improve their fitness.
Because of that, we have created a logo symbolising health and strength. The red part represents pain, which turns into soothing blue. The figure, which is holding up the wordmark with ease, got a modern, 3d look (in low-poly style).
The previous Catholic Intelligentsia Club logo needed to change. The Club's members were accustomed to it, but the typography was making it hard for other people to decipher the name.
I became a finalist in a closed contest (ultimately unresolved). My logo form keeps the distinct symbol of a cross in the letter "k", while making the letters clearer. The lettering has elegant roots in classic typefaces.
contest entry | finalist
The DOT company has a short and concise name. The logo was supposed to share these qualities. The preferred solution was to incorporate a graphic into the name.
I have "sealed" the letters with a strong lock symbol. An extension of this brand image is a pattern, where the lock secures data – the name of the company founder, written in binary.
The logo for the Resilia company, that provides company resilience improving services, was meant to represent such values as resistance, safety and reliability with an abstract graphic mark.
It was supposed to be an original symbol with a professional and trustworthy look, preferably possible to be rendered with one colour only. All of these requirements were met by a geometric, octagonal logomark, referencing an armour plate or a boulder. The 3d-like effect, achieved with lines of different width is very uncommon and appealing.
The name Converso came from the word conversion. In this case: of negative ad results into positive and potential clients into actual clients.
"V" was made into an arrow, starting with a negative red colour, bouncing back up into a positive green. The blue part of the symbol resembles at the same time a graph with statistics from eg. AdWords services.
REDS is an innovative system allowing for analisys of train driving and developing the most economic driving methods.
The client opted at first for an abstract mark, but it became clear that it was to hard for them to incorporate a train image into the logo. I have simplified the illustration as much as possible into a swift shape of an rapidly approaching train. I chose a wide typeface for the wordmark to complete the modern look.
Logo for this association portrays in a simple form an airplane in negative space inside a cloud.
The cloud symbolizes potential problems, but here it is tamed and friendly.
The Consumers Forum for Air Passenger Rights in Europe aid passengers in dealing with all obstacles and unpleasantries that they may face while taking a flight.
Tres Magos is Spanish for the Three Wise Men / Kings / Magi. The name, referencing the distinguished foreigners who visited Jesus after his birth, bearing gifts, was meant to represent a producer of smart furniture for children, designed according to the Montessori education method.
The logomark portrays both the Magi – as three coloured silhouettes or wizard hats, as well as Kings – in the form of a crown, which symbolises also the highest quality of products. The pleasent colours, rounded corners and use of basic shapes, signals the children's theme.
The concept of a "Kokoon" relies on wearing something profoundly comfortable and cozy, while also highly stylish. These handmade from local fabrics and available in limited editions clothes needed a simple and clever logotype.
I resolved to designing my own letters, including a conjoined double "O" ligature, whose form represents the "cuddling" nature that is the brands core idea. It also helps the logotype to achieve a balanced composition.
The logo design for the ceramics atelier had to be a simple and one-color symbol, allowing it to be embossed in clay. The owner wished also for it to have a friendly and carefree spirit.
Her answer to a aptly posed question lead us to the motif of a smiling sheep, characteristic of her work. I showed the sheep en face, instead of a profile, like she appears usually, and I gave her hooves gestures of creative activity. It accounted for a highly inviting, distinctive and memorable mascot logo in a form of a seal.
This big business center is a joint enterprise by developer HB Reavis and Polish Railways. It needed a serious image, on par with the investors brands.
I have constructed a simple visual identity, based on a legible logotype, complimented with slashes. They depict train tracks, dynamism, the west direction and profile of the building. All in an established navy blue colour.
tender proposition | designed for PRS agency
Use of the standard motif of parents awaiting the birth of their child was a requirement. It bore a challenge: how to avoid a clichéd and overly illustrative logomark. A synthesized image in the form of two circles and a single fluid brush stroke seems to achieve that ambition.
The Country Development Foundation needed a new logo for the event they have been orginising for 15 years now.
A simple symbol of a village cottage defines the topic clearly. It has a shape of an upward arrow, communicating growth. The vertical division reinforce the mentioned direction and highlight the fact, that these are meeting of many various organisation leaders. They also resemble a wooden fence.
The Country Development Foundation marking the 30th anniversary of their founding aimed to refresh their image, while retaining continuity with the organization's tradition.
Respecting the heritage and familiarity of the old logo we created the new logomark. It is much more readable and represents the NGO's area of activity better. In place of two cotagges, dynamicly arrising more stately buildings appeared. We got rid of unnecessary details, enlivened the colour a bit and matched a more appealing typography.
The logo design depicts the development of a "personal brand". On one hand it is a "sprouting" business. On the other, colourful feathers, which assist in being noticed. The repeat of shape in the graphic illustrates the gain that is: displaying your real potential thanks to the coaching effects.
Art Line is an art-project managed in cooperation between five South Baltic countries and 14 partners.Having that in mind, I have created a composition referencing the image of a paint can and the shape of Baltic Sea, rendered in pixels. This intricate origin resulted in a contemporary and unique design, recognised in the international competition.
contest entry | 2nd place
An exceptionally hasty job (2 days!). The assigned concept was to fuse a swimmer and a shark. It sounded extremely risky from a design point of view, but after some trial I have managed to come up with a slick and classic looking solution.
Minimal number of colours was to be used. I certainly have achieved that, using just the Academic Sports Union's default green. The angular oval shape dynamises the composition and neatly encloses the water and air spaces.
An unique logotype for a NY art gallery. Interweaves, using negative space, both parts of the name (fitting "3" with "F" oraz "zero" in "O").
In a synthesized way the logo design depicts the nature of the place. The sticking out "O" depicts the loft space and a framed art-piece.
This minimalistic logo is full of adequate connotations. It references the appearance of a server rack and the number 9, associated with uptime statistics. The three white stripes can be read as the initial "E". The logomark hints also at the striped IBM wordmark, iconic for the technology industry, and a charge indicator. The simplicity relates to old mobile phone interfaces, as the provided insight pointed out that tech-savvy clients tend to use obsolete phones, valuing their reliability.
realizowane z headmade studio
Prison bars are the most broadly understandable motif for this subject. Nevertheless modern penology is not about "dungeons and chains", so we gave the logomark a more abstract form.
In the negative space between the squares the image of prison bars becomes present. The squares alone can symbolise jail cells, order or an alarm panel. The mark has a concise, rhythmical construction. It is simple and easily memorable.
The illustrative element in this logo design portrays the impact of a single persons effort for the good. The fully customised typography communicates positive emotions associated with sharing.
The power of this clean graphic mark comes from avoiding literality, while maintaining a broad set of fitting connotations. Among them: the act of rising from the ground into the skies, a propeller, wings, etc. The shape also references the form of Modlin Airport's terminals. This brand identity certainly makes an impression of "lightness".
designed for headmade studio
The logomark depicts a tennis court shown in perspective – as commonly displayed during tennis match broadcast. The aforementioned view, due to its prevalence and familiarity, in a natural way raises as an iconic element of this sport. The clean and compact form, horizontal layout and explicit lettering make the logo highly suitable for its intended use.
This logo design combines the simplified forms of a book and a modernist building. The chosen typeface, classic Helvetica, is clear and clean – like the online stores layout. Part of the corporate identity is a favicon and a set of pixelated icons, which can be seen in the ICONS portfolio.
The pictured logo, designed as an academic assignment, was an inspiration for the Archbook logomark. It features a similar construction, but building on another duality. A book + a cake.
academic assignment | Academy of Fine Arts in Warsaw
A sleek FG monogram, created by dividing a treble clef. The partition allows for animating the elements and using them in various graphic compositions.
This minimalistic composition rotates the number "three" to create the silhouettes of three women. The number's shape is a modified old typeface, matching the play's setting. The mark features a visual strength reminiscent of a poster.
projekt akademicki | Akademia Sztuk Pięknych w Warszawie
This cultural animation initiative. concerning the first ever art performance in Pruszków, was in need of an identifying symbol.
Confronted by such a subject, I used analogue drawing tools, instead of constructing a geometrical mark. It helped to emphasize the two elements of this logo concept: the presence of a human figure and an atom full of energy (referencing the name "Laboratory").
The former area of the Schicht cosmetics factory in the Warsaw Prague district was chosen as the location of a new residential-retail investment, in a retro industrial style.
For this project I have spent much time researching the graphic design and most of all typography of the 30's. I have recreated numerous typefaces of the époque, for a stylish and authentic impression. Unfortunately the client settled on a much less polished design from another agency, along with the "Bohema" name.
tender proposition | designed for PRS agency